Debunking the Myth: 0% - 19.9% APR Finance Isn't Always a Low-Interest Option
4 December 2023

In consumer financing, the allure of 0% - 19.9% APR finance offers can be tempting, promising customers an ostensibly low interest rate on their purchases. However, these seemingly favourable rates may not be as beneficial as they appear in the current economic climate. In this blog, we aim to debunk the myth that such rates are not always a financially savvy choice for customers, highlighting the changing landscape of consumer finance and the importance of considering alternatives such as Snap Finance.
The Reality of 0% - 19.9% APR Finance
1. Hidden Costs and Fees: While the APR might be low, many 0% - 19.9% APR finance deals often come with hidden costs and fees that can quickly add up. These fees can negate any perceived advantage of the lower interest rate, making the overall cost of financing higher than anticipated.
2. Credit Score Dependency: Securing a 0% - 19.9% APR deal typically requires an excellent credit score. Unfortunately, not everyone qualifies for these rates, leaving many consumers with higher APRs. As a result, the average APR for many customers tends to be much higher than the advertised rate.
3. Short-Term Benefit, Long-Term Burden: Some 0% - 19.9% APR financing options come with promotional periods that expire after a set time. Once this period ends, the interest rates can spike dramatically, turning what seemed like a good deal into a long-term financial burden for consumers.
The Changing Economic Landscape
1. Rising Average APR: In the current economic climate, the average APR for consumer financing has surged to 29.9%, making the lower range of 0% - 19.9% seem like an increasingly rare and hard-to-secure option for many customers.
2. Challenges in Credit Approval: Economic uncertainties and fluctuations have made credit approval more stringent. Even customers with decent credit may find securing the lower APR ranges challenging, leading to exploring alternative financing solutions.
Why Snap Finance is a Viable Alternative
1. Inclusive Credit Approval: Snap Finance offers a more inclusive approach to credit approval, considering factors beyond credit scores. This makes financing accessible to a broader customer base, including those who may not qualify for the lower APR ranges.
2. Transparent Terms: Snap Finance is committed to transparency in its terms and conditions and is regulated by the FCA. Customers can have a clearer understanding of the costs associated with their financing, helping them make informed decisions about their purchases.
3. Flexibility for Retailers: Retailers benefit from using Snap Finance as a point-of-sale finance solution by offering their customers an accessible financing option. This will increase sales and customer satisfaction as more individuals can afford their desired purchases.
While 0% - 19.9% APR finance may seem attractive at first glance, it's crucial to consider the hidden costs, credit score dependencies, and potential long-term burdens associated with these rates. In the current economic climate, where the average APR is rising, alternative solutions like Snap Finance provide a more inclusive and transparent approach to consumer financing, benefiting customers and retailers alike.
For more information on the solutions we offer, contact our Head of Enterprise & Partners, Mark Williams, via email or LinkedIn.

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